September 2020
Beginner
288 pages
8h 1m
English
book
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
by Joe Federer
Content preview from The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER
EVOLVING MEME MACHINES
Five Principles to Maximize Engagement
When social media began to emerge as an advertising channel, it reinvigorated many brands’ hope in scalable word-of-mouth marketing. At the time, Facebook’s pitch to brands was something along the lines of “Come build up your fan page, and your fans will evangelize your brand to their friends!” The concept of word-of-mouth marketing wasn’t exactly new, however. Obviously, word-of-mouth recommendations have been integral parts of our culture that arose organically long before marketing was ever a discipline—they are the natural ways we express what’s valuable to us. One popular ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.