April 2010
Intermediate to advanced
192 pages
5h 13m
English
The numbers were in. Black & Decker had regained the market share it had lost over the past several years—and then some. The company's new DeWalt line of power tools had made it to the marketplace in record time and had received rave reviews. It was a great lineup. The tools represented cutting-edge technology, and they were beautifully designed and expertly packaged. Cross-functional international product development teams had worked tirelessly on the DeWalt line design, development, and launch for more than two years. And now their hard work had really paid off for Black & Decker, giving it the boost in the marketplace that it sorely needed. Everyone involved in the DeWalt launch knew they ...
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