3  ___________________________________

Can culture bedeliberately changed?

Many managers have found from bitter experience that attempts to manage culture can result in frustration and confusion.

(Baron and Walters, 1994)


While most of the ‘excellent’, ‘visionary’, ‘living’ and ‘great’ companies previously mentioned attribute their sustainable success in large part to their robust cultures, there are situations in which a company's culture (or elements of it) can become an impediment to further success. It is in this context that management teams call for cultural change and change projects proliferate. In this chapter we shall look at some of the challenges involved in bringing about culture change and consider if, and in what ...

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