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Creating a knowledge-richcontext for innovation

Introduction

For many organizations, achieving competitive advantage through strategic flexibility is the ‘Holy Grail’. They look for cheaper, more efficient structural arrangements and working practices. For example, they outsource work to call centres, often in parts of the developing world. Operations can, and do, take place round the clock. However, structural flexibility alone is not enough to achieve sustainable success. Nor are efficient processes and higher productivity enough to secure an organization's ongoing leading edge. In today's global marketplace, where competition is rife, organizations are only as competitive as they are innovative and get ...

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