I am tremendously grateful for the contributions made by others, without which this book would certainly not exist. First and foremost, I would like to extend my deepest appreciation to the extraordinary members of the research team. Ten MBA students from the McGill University Desautels Faculty of Management worked for two consecutive semesters to help put this project together. The research team contributed thousands of hours of hard work and set the highest standards for me and for themselves. Their critical thinking, business acumen, and passion lead me to pursue this endeavor with far more academic rigor and intellectual depth than I originally would have. I can only hope that the final output is worthy of their tremendous ...
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