September 2017
Beginner to intermediate
272 pages
4h 32m
English
book
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
by David Norton
Content preview from The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
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CHAPTER2
Loyalty Programs
There is no doubt that loyalty programs have become ubiquitous and represent a significant amount of expense for companies in many industries. From a consumer point of view, customers are in an average of 18 programs in their quest to earn value from their everyday spend, though the reality is they can only actively engage in about a third of them based on their own time constraints. These dynamics lead to billions of dollars of underutilized point expense and a complexity to programs that is not valued by its participants. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.