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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

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PART 2

Creating an Analytically Inquisitive and Innovative Culture

In addition to having the right tools and resources in place to conduct sophisticated analysis quickly, companies must also create a culture where insights supersede intuition and constant evolution is embraced. This starts with a top-down approach where fact-based, data-informed arguments are demanded as opposed to putting more weight on opinions. While a balance of art and science in decision making is necessary, the latter should be the dominant factor. The most successful companies are able to take data-driven insights and make rapid decisions, whether that is implementing a short-term modification to everyday activities or making a strategic pivot to take advantage ...

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