September 2017
Beginner to intermediate
272 pages
4h 32m
English
book
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
by David Norton
Content preview from The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
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PART 2
Creating an Analytically Inquisitive and Innovative Culture
In addition to having the right tools and resources in place to conduct sophisticated analysis quickly, companies must also create a culture where insights supersede intuition and constant evolution is embraced. This starts with a top-down approach where fact-based, data-informed arguments are demanded as opposed to putting more weight on opinions. While a balance of art and science in decision making is necessary, the latter should be the dominant factor. The most successful companies are able to take data-driven insights and make rapid decisions, whether that is implementing a short-term modification to everyday activities or making a strategic pivot to take advantage ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.