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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

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CHAPTER15

Impact of Big Data

It is amazing how much technology has evolved in the last few years, enabling all the things we accomplished at Harrah’s and Caesars to be done more quickly and effectively. Big data is a popular buzz phrase much like CRM was 10 to 15 years ago, but I think many companies have gotten wrapped around the axle about what it means and how it can positively impact their business. Significant quantities of structured and unstructured data can be mined by the machine and interpreted by data scientists very quickly to create ...

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