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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

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CHAPTER18

Innovation

As demonstrated throughout this book, innovation in the digital and data technology space is happening at a fast pace, and those companies that can innovate, implement, and execute new tools are able to develop deeper relationships with their customers—which in turn will lead to more loyalty and greater profitability. More broadly, as it relates to innovation, there are several epicenters around the world that have the necessary factors, including talent and an investment community eager to fund new ideas. The companies in ...

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