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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

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CONCLUSION AND EPILOGUE

Stories from My Time in the Gaming Business

I sincerely hope that you have found the experience and examples detailed in the book to be informative and insightful. As you can see, there is a lot that goes into creating a successful marketing organization and great customer experience that permeates throughout all of a company’s contact points with its customers. It takes analytic acumen, creativity, and persuasiveness, and above all else, it takes persistence.

It’s been quite a journey, and along the way, I have been lucky to work with hundreds of great people who have helped me in myriad ways. I look forward to working with many more in the years to come and helping transform more great companies as they achieve their ...

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