September 2017
Beginner to intermediate
272 pages
4h 32m
English
I sincerely hope that you have found the experience and examples detailed in the book to be informative and insightful. As you can see, there is a lot that goes into creating a successful marketing organization and great customer experience that permeates throughout all of a company’s contact points with its customers. It takes analytic acumen, creativity, and persuasiveness, and above all else, it takes persistence.
It’s been quite a journey, and along the way, I have been lucky to work with hundreds of great people who have helped me in myriad ways. I look forward to working with many more in the years to come and helping transform more great companies as they achieve their ...
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