The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

Video description

The marketing guru of Caesars/Harrah’s shows business execs and CMOs how to double-down and win with a proven data-driven and customer-centric approach

Product information

  • Title: The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
  • Author(s): David Norton
  • Release date: November 2017
  • Publisher(s): McGraw-Hill
  • ISBN: None