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Name/age/education/status update: creating a digital presence

Whether it is online shopping or ranting on Livejournal, when a person participates in an interactive online activity they are developing their digital presence. The digital presence can be influenced by something as straightforward as Amazon.com automatically generating a list of ‘things you might like’ based on previous purchases, or it can involve the time-consuming process of developing, training and playing a character in a massively multiplayer online role playing game such as World of Warcraft. The way a user engages with the Internet affects their digital presence. These varied activities mean that Internet users have multiple sites of engagement, and social networks are ...

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