The Hot Shoe Diaries: Big Light from Small Flashes

It’s Right There on Paper

ONE OF OUR BIG challenges as shooters is to make the humdrum sing, the ordinary look cool, and otherwise transform everyday reality into something visually appealing. There’s no genre of photo assignment where this is truer than corporate portraiture and annual report work.

Here’s a small office with a desk, a chair, and a computer! Go crazy!

Not only are you supposed to work magic on this scene, you are supposed to do it quickly, ‘cause, you know, there’s 17 other offices to shoot today.

I try to work these environments as best I can and keep things simple. Using i-TTL technology to adjust the flashes, without ...