CHAPTER 13

Trust Improves the Bottom Line

High-trust environments create organizational vitality that causes people to go over and beyond what is required of them to achieve outstanding results.

 

Want to achieve extraordinary results? Then build a high-trust culture!

The admission by Volkswagen in September 2015 that it installed a secret “defeat device” software in the engines of its cars to manipulate fuel emissions during testing was shocking and scandalous. This revelation led to a 30 percent fall in its share price, the resignation of the CEO with more heads set to roll, and punitive fines estimated at about $14 billion.1

The question people asked at that time was, “Can Volkswagen regain customers’ trust?” The newly appointed chief executive, ...

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