CHAPTER 14

The Six Essentials Every Leader Must Communicate

Communication is the lifeblood of relationships in organizations, a crucial element of the leadership equation.

 

Want to achieve extraordinary results? Then communicate! Communicate! And communicate some more!

Communication is one of the leader’s most important skills for success. Often, leaders get so busy with execution that they fail to communicate their intent and strategic direction; they assume that their people know what is on their minds. The end result is that people are left confused about the direction of the organization and become soothsayers, trying to second-guess the leader’s intentions. Just as plants need water and sunlight to grow, communication is the oil of relationships ...

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