CHAPTER 2

The Concepts: Let’s Frame This

For FIT to wiggle into the day-to-day business of your organization, there are concepts we need to define to ease the transition. Five concepts that frame the rest of the tactics in this book.

To Speed Up, Go Slow

Speed up by slowing down is the idea that contrary to what our gut tells us, the fastest way to growth isn’t as effective as a more deliberate approach to growth. This is baked into FIT because it prevents burnout, creates momentum, and prevents inaction. Go Slow comes from the Mad Gringo tropical shirt company, it was our slogan. One of the investors owned a beachfront resort in Belize that served as inspiration for us as we toiled away in the basement of an old grocery store in Nebraska. That ...

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