CHAPTER 3

The Vision—Strategy and Planning Are Not the Same Thing

Strategy Isn’t Planning

Strategic planning is an oxymoron, says Alan Weiss, PhD. In his book Best Laid Plans,1 he tells us:

The failure of strategies is most often—yes, most often—not the result of poorly conceived strategies but rather the result of poor implementation. Or to be more precise, it is the result of a weak connection between the strategic vision—the “what” the organization is trying to become—and the implementation—the “how” of the organization’s approach to attain the vision.

I will go further and suggest that in most small- to mid-sized businesses, there isn’t a “what” the organization is trying to become, just a lot of loosely aligned “how’s” being implemented, ...

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