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The Human Being’s Guide to Business Growth by Gregory Scott Chambers

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CHAPTER 10

Unique Situations— Small Local Companies, Franchises, Nonprofits, Startups

In this last chapter, I am going to give some examples of how the FIT framework will help nonhierarchical, nontraditional, not top-down management companies. One of our first clients is a small, personal injury law firm. Their firm was founded over 60 years ago and its two partners have lived through the up and down cash flow challenges that come from working for contingent fees. In case you’re not familiar with contingent fees, it’s like full commission, if they win, they get paid, but if they lose, no one gets paid. Their expenses remain constant.

They came to me about breaking into a lucrative new market by increasing search engine traffic to their website, ...

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