October 2013
Beginner to intermediate
208 pages
4h 54m
English
book
The Human Brand: How We Relate to People, Products, and Companies
by Chris Malone, Susan T. Fiske
Content preview from The Human Brand: How We Relate to People, Products, and CompaniesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter One
Warmth and Competence
The two timeless judgments that drive our behavior toward others
During the summer of 2012, Theresa Cook, age eighty-four, was dying of pancreatic cancer in a hospital in Nashua, New Hampshire. Her twenty-one-year-old grandson Brandon was at Theresa’s bedside, feeling helpless because she had lost her appetite, and the hospital food didn’t appeal to her. What she would really like, she told Brandon, was her favorite food: clam chowder in a bread bowl from the local Panera Bread shop.
It was a Tuesday, and when Brandon called over to Panera on Amherst Street, he discovered that during the summer they made clam chowder only on Fridays. Brandon said he didn’t think his grandmother could wait. In three days, she ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.