October 2013
Beginner to intermediate
208 pages
4h 54m
English
book
The Human Brand: How We Relate to People, Products, and Companies
by Chris Malone, Susan T. Fiske
Content preview from The Human Brand: How We Relate to People, Products, and CompaniesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter Six
Show Your True Colors
Why mistakes and crises are a golden loyalty opportunity
On August 28, 2009, a forty-five-year-old California Highway Patrol officer named Mark Saylor brought his 2006 Lexus to a San Diego-area Toyota dealership for repairs to the CD player, parking brake, and console lighting. The dealership loaned Saylor a 2009 Lexus ES 350 for the day, and he drove off, along with his wife, brother-in-law, and teenage daughter.1
As Saylor drove the loaner Lexus down Route 125 in suburban San Diego, the car’s accelerator suddenly jammed. The vehicle kept going faster, no matter how hard Saylor pumped the brakes, until it reached speeds later calculated between 112 and 150 miles per hour.2 Saylor’s panicked brother-in-law called ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.