Chapter 4
The power of purpose
How finding motivational meaning unleashes the 4Cs
‘He who has a why to live can bear almost any how.’
Friedrich Nietzsche
Superpower: Consciousness
Dance Step: SEEK
Igniting questions:
- How does being conscious of meaning differentiate us from AI?
- What are the benefits of purpose?
- What choices help to clarify your ‘Why’?
4Cs value: Inspiration and motivation to make an impact
In 2009, Bronnie Ware wrote an online article called ‘Regrets of the Dying’, about her time as a palliative carer for those in the last months of their life.1 It attracted so much attention that Ware expanded the initial blog into a book of the same name. It describes the phenomenal clarity people gain at the end of their lives. ‘When ...
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