Chapter 5

Fire up your laser

How to direct your creative energy in a distracted world

Great creative minds think like artists but work like accountants.’

David Brooks, New York Times columnist1

Superpower: Consciousness

Dance Step: FOCUS

Igniting questions:

  • What distractions steal my creativity energy?
  • How can I avoid them?
  • When – and where – can I find time for the 4Cs?

4Cs value: Time and energy for curiosity and creativity

The former US President Dwight D. Eisenhower certainly understood the danger of unnecessary distractions.2 He organised his daily tasks into two overlapping types: urgent/non-urgent and important/unimportant.3 Asked why, he quipped: ‘What is important is seldom urgent, and what is urgent is seldom important.’ Sixty ...

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