CHAPTER 4

A Formula for Managing Change

Things do not change; we change.

—Henry David Thoreau

The ability to successfully implement change means having to deal with people, while recognizing, anticipating, responding to, and valuing their reactions to the modification. Simply put, nothing will ultimately be altered if the people involved in, or affected by, the modification do not change.1 While this may seem basic, it is often forgotten and a key reason why many changes fail or do not accomplish their full impact. Far too many change initiatives focus on what has to change (i.e., focus on the content of the change) while failing to acknowledge and attend to who has to change.2 In all categories of change (tangential, transitional, and transformational) ...

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