CHAPTER 6

Launching Change

The beginning is the most important part.

—Plato

Equipped with an understanding of the driving force(s) behind a change, the type of change(s) being addressed and how to effectively utilize the formula for managing change, it is then necessary to initiate a change. As the saying goes, “you only get one chance to make a first impression.” So it is with the commencement of change as well. Only one opportunity is given to begin and this should be viewed as a form of impression management. As such, how a change is started will impact how effective and lasting the change ultimately is. When properly begun, a change can excite and unite people toward the desired end state. In contrast, an ineffective beginning will only ...

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