Wise people speak because they have something to say; Fools because they have to say something.
—Plato
A key component of change management is a strategic communication plan that supports and reinforces the desired amendment. This means that a carefully thought out and deliberate approach to delivering messages or information is required. When there is a lack of news, particularly during times of change, there is a tendency for people to fill the void and create their own understanding.1 As such, without a purposeful approach for communicating, false messages and rumours will often ensue and detract from, or completely derail, a change initiative.
As well, communication during times of change is critical for enacting ...
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