The Human Side of Digital Business Transformation

Chapter 1Trends Shaping the Global Business Landscape

Over the past decade, the pace of change in the technology sector has been incredibly rapid. In the next decade, we will see more technological progress than in the whole of the previous 100 years combined, as technology reshapes industries and almost every aspect of our lives. These developments have also had a knock-on effect on various aspects of our lives, becoming a catalyst for further rapid changes. As a result, most organizations have been hit by disruption and forced to redefine their value propositions in the market. The main challenge lies in determining which trends are the most significant to the business. Understanding the impact that these trends will have on organizations, industries, and people could be critical in staying ahead of disruption.

The most successful organizations are the ones able to accurately predict the future of their industry and develop a vision of their place in that future. This is especially true in an era when increasingly affordable technology innovations are making it possible for businesses to compete on a nearly level playing field with large corporations. It can be difficult to gain a clear understanding not only of the trends affecting the business but also the most effective ways to address them, however, because both technology and business are evolving at an unprecedented rate. Recognizing that these trends exist is only the first step in tackling them. Business owners must ...