CHAPTER 7
THE UNICORN’S ENTREPRENEURIAL GIFTS
The unicorn’s entrepreneurial gifts are the set of skills that directly impact our ability to build an innovation strategy. In other words, these traits shape the way we manage a whole series of variables, processes, and situations that range from a single innovation project all the way through to an entire business strategy or a personal life project.
Unicorns Are Visionaries, Experimenters, and Executors
Unicorns think big. They think above and beyond. Unicorns dream. They look at the world with curious, searching eyes; they understand weak signals and decipher “wicked problems”; and by drawing on deductive reasoning, they form possible hypotheses of better worlds. Unicorns are able to imagine ...
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