Chapter 5

Trust

Whoever is careless with the truth in small matters cannot be trusted with important matters.

—Albert Einstein

What Is Trust?

The human perceptions of trust which is defined in some academic literature assumes that one party trusts another based on the latter’s trustworthiness (Bews and Rossouw 2002; Davis, Mayer, and Schoorman 1995; Dirks and Ferrin 2002). Do you trust all your coworkers the same; your family member and friends all to the same level? How did you determine what level of trust is appropriate for each individual and how did you build that trust individually or as partners?

Trust is a human perception that has multiple layers associated with it. These layers are caused by how trust is interpreted. One interpretation ...

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