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The Human Touch: Personal skills for professional success by James Cadle, Debra Paul, Phillipa Thomas

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4 NEGOTIATION AND CONFLICT

INTRODUCTION

If change is a constant in business, then negotiation is a constant in life. For most of us a situation requiring negotiation arises every day. Whether it is a small negotiation, such as working out which way to pass someone on the street, with failure resulting in an embarrassing pavement dance, or whether it is something significant, such as a business transaction or house purchase, the ability to negotiate is vital. Possessing negotiation skills will help with so many situations that often they will not feel like negotiations. Some people have a natural instinct for successful negotiation and this helps them in so many situations. Others try too hard to ‘win’, believing that every negotiation has to ...

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