CHAPTER SEVEN

Preparing for Territory-Level Execution of The Hybrid Sales Channel

Jasmine had led John to the point where they could prepare to execute with these words:

John, we have a lot of work to do. I’d like us to do the work, together. I’ve got some templates already built that can help us, but they really need your input and practical territory knowledge to polish them up. . . .

That’s where we will resume our discussion. Make no mistake. This is where the hard work begins. We must now turn all of the concepts and frameworks into actions that will actually ignite growth. In this chapter, we will take it layer by layer. From there, you should be able to build your own workable approach by adding practical territory knowledge before you ...

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