Praise for The Hybrid Sales Channel
The Hybrid Sales Channel is a conversation starter for organizations interested in aligning sales paradigms with how customers buy and creating a shared vision for organic growth. Through a mix of storytelling, actionable concepts, and thoughtful illumination of all sides of the vendor-partner-customer dynamic, Rich quickly and succinctly lays out a roadmap for success. This isn’t your ordinary journey. Be prepared to walk away eager to solve some very interesting sales challenges and untangle relationships between direct and channel sales to foster organic, long-term growth.
—Heather K. Margolis, founder and President, Channel Maven Consulting
In his book Rich tackles today’s big routes-to-market question: ...