HYPE STRATEGY #9
PRAYERS, SPELLS, AND SYMBOLS
Frequency of language use and imagery matters. The more frequent the language use or imagery, the more strengthening occurs.
Human beings like to think we make decisions based on things that matter. If we take on a project, it’s because we genuinely feel it’s a great opportunity. If we buy a pricey product, it’s because its benefits outweigh its costs. And if we spend time and money on entertainment, it’s because we have good taste.
In truth, the forces that influence us—that draw us in and get us excited—typically have less to do with the content of the message than with how it is delivered.
From Julius Caesar’s “Veni, vidi, vici” to Patrick Henry’s “Give me liberty or give me death,” ...
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