EPILOGUE

Evil and conniving people manipulate, right? Wrong. Everyone manipulates. Manipulation simply means that you are attempting to influence other people’s behavior toward your ends.

—MICHELE WEINER-DAVIS

Nobles and peasants. Kings and subjects. Fat cats and workers. Trust fund kids and kids from the projects.

A lot has changed since the bulk of Homo sapiens stopped roaming the savannah, but one thing has remained remarkably constant. There has never been a civilization on earth that has been truly fair. It’s an unpleasant feature of our species, and one that many people have tried to explain over the years.

They tend to fall into two camps. Some place all the blame on the inherent awfulness of whatever culture happens to be dominant ...

Get The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.