Book description
Praise for The IABC Handbook of Organizational Communication
"Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication."—John Deveney, ABC, APR, president, Deveney Communication
"Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide."—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University
"It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right."—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon
"All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication."—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Foreword
- PREFACE
- ABOUT THE AUTHORS
-
PART ONE: FOUNDATIONS OF BUSINESS COMMUNICATION
-
CHAPTER ONE: CHARACTERISTICS OF EXCELLENT COMMUNICATION
- The Value of Communication to an Organization
- Communicator Roles
- Organization of the Communication Function and Its Relationship to Other Management Functions
- Models of Public Relations
- Extending the Excellence Theory to a Global Theory
- The Strategic Management Role of Public Relations
- New Research to Enhance the Strategic Role of the Communication Function
- References
- CHAPTER TWO: THE CORPORATE COMMUNICATOR
-
CHAPTER THREE: ORGANIZATIONAL CULTURE
- Defining Culture
- The Impact of Culture on Organizations and People
- Organization Building Blocks and Culture
- Assessing an Organization's Culture
- Communications and Culture
- Communications Is a Critical Process for Cultural Change
- The Relationship between Organizational Culture and National Culture
- Case in Point: America Online and Time Warner
- References
- CHAPTER FOUR: COMMUNICATION AND THE HIGH-TRUST ORGANIZATION
- CHAPTER FIVE: COMMUNICATION ETHICS
- CHAPTER SIX: CORPORATE SOCIAL RESPONSIBILITY
- CHAPTER SEVEN: CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY
-
CHAPTER ONE: CHARACTERISTICS OF EXCELLENT COMMUNICATION
-
PART TWO: MANAGING COMMUNICATION
- CHAPTER EIGHT: STRATEGIC APPROACHES TO MANAGING THE COMMUNICATIONS FUNCTION
- CHAPTER NINE: STRATEGIC PLANNING
- CHAPTER TEN: ISSUES MANAGEMENT
- CHAPTER ELEVEN: COMMUNICATING CHANGE
- CHAPTER TWELVE: CRISIS COMMUNICATION
-
CHAPTER THIRTEEN: THE ROLE OF COMMUNICATIONS IN COMPANY BUSINESS STRATEGY
- Understand Business Strategy Fundamentals
- Understand Finance Basics
- Interview Your Strategy Office
- Learn About the Business
- Tie Communications Work to Corporate Metrics and Business Strategies
- Measure and Report on Management's Promise Record
- Contribute to Business Strategy Formulation
- Ask Senior Executives What Bugs Them About Communicators and How You Can Better Meet Their Needs
- If You Must Ask for Resources (Human or Financial), Make a Business Case
- References
- CHAPTER FOURTEEN: THE IMPACT OF TECHNOLOGY ON CORPORATE COMMUNICATION
-
PART THREE: INTERNAL COMMUNICATION
- CHAPTER FIFTEEN: INTERNAL COMMUNICATION
- CHAPTER SIXTEEN: COMMUNICATING WITH A DIVERSE WORKFORCE
- CHAPTER SEVENTEEN: INTEGRATING EMPLOYEE COMMUNICATIONS MEDIA
- CHAPTER EIGHTEEN: INTERNAL BRANDING, EMPLOYER BRANDING
- CHAPTER NINETEEN: COMMUNICATING FOR A MERGER OR AN ACQUISITION
- CHAPTER TWENTY: THE CHALLENGES OF EMPLOYEE ENGAGEMENT
- CHAPTER TWENTY-ONE: MEASURING THE EFFECTIVENESS OF INTERNAL COMMUNICATION
-
PART FOUR: PUBLIC RELATIONS
- CHAPTER TWENTY-TWO: PUBLIC RELATIONS RESEARCH AND PLANNING
- CHAPTER TWENTY-THREE: MEDIA RELATIONS
-
CHAPTER TWENTY-FOUR: INVESTOR RELATIONS AND FINANCIAL COMMUNICATION
- Why Investor Relations?
- Shaken Investor Confidence
- The Numbers
- The Story
- Information Central: The Investor Relations Function and Roles
- Not All Investors Are Created Equal
- The Importance of Communication
- The Tools of the Trade
- Best Practice Investor Relations Function
- Integrating Investor Relations and Corporate Communications
- Global Trends
- The End Result of a Strong Investor Relations Program
- References
-
CHAPTER TWENTY-FIVE: GOVERNMENT RELATIONS
- Defining Government Relations
- Models of Government Relations
- Government As Key Stakeholder
- Importance of Research and Evaluation
- Important Processes for Government Relations Activities
- Government Relations Structures
- Case in Point: Canada: Client “Green”
- Case in Point: United Kingdom: Government Relations within Communications
- Conclusion
- Reference
- CHAPTER TWENTY-SIX: REPUTATION MANAGEMENT
- CHAPTER TWENTY-SEVEN: MEASURING PUBLIC RELATIONS PROGRAMS
-
PART FIVE: MARKETING COMMUNICATION
- CHAPTER TWENTY-EIGHT: MARKETING COMMUNICATION
- CHAPTER TWENTY-NINE: THE ENGAGEMENT OF BRANDS
-
CHAPTER THIRTY: CUSTOMER RELATIONS
- Remember to Forget the Golden Rule
- Segmentation Is the Key to Thinking Like a Customer
- Analyze Profitability to Improve Focus
- Tie Messages to Consumer Values
- Tailor How Messages Are Communicated to Audiences
- Determine Which Relationships Should Last Forever
- Success for the Twenty-First-Century Communicator
- Reference
- CHAPTER THIRTY-ONE: MEASURING MARKETING COMMUNICATION
- INDEX
- About The International
Product information
- Title: The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
- Author(s):
- Release date: May 2011
- Publisher(s): Jossey-Bass
- ISBN: 9780470894064
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