May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
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CHAPTER TEN
ISSUES MANAGEMENT
Linking Business and Communication Planning
Organizations today must navigate a turbulent, highly competitive and fast-changing environment in pursuit of their business goals. Like mariners on a stormy sea, an organization's leaders must continually scan the horizon for future threats and opportunities so they can avoid trouble and find the fastest, safest passage to their destinations. Such forecasting is the basis of an organization's strategic planning process. Through the issues management discipline, strategic planning also becomes a key component of communication planning.
Issues management is a process that identifies the issues, trends, and stakeholder attitudes that can affect the organization ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.