CHAPTER TEN
ISSUES MANAGEMENT
Linking Business and Communication Planning
Organizations today must navigate a turbulent, highly competitive and fast-changing environment in pursuit of their business goals. Like mariners on a stormy sea, an organization's leaders must continually scan the horizon for future threats and opportunities so they can avoid trouble and find the fastest, safest passage to their destinations. Such forecasting is the basis of an organization's strategic planning process. Through the issues management discipline, strategic planning also becomes a key component of communication planning.
Issues management is a process that identifies the issues, trends, and stakeholder attitudes that can affect the organization ...
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