The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Assessing an Organization's Culture

There are many approaches to understanding and working with concepts surrounding organizational culture. Adopting and working from a model provides a foundation and frame of reference. Organizational culture models and assessment tools have been developed by leading organizations such as Gallup, Human Synergistics, Denison, Blessing White, and many others to help leaders not only understand the organization's current culture but also in formulating response initiatives and change management programs.

Leaders can use any one of the models as the basis for diagnostic instruments, such as employee and management audits, and as part of workforce engagement studies. Such research can reveal the nature of an organization's ...