The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Application of the Trust Model for Organizational Leaders and Business Communicators

We now apply the five dimensions or drivers of trust from our model to diverse and critical organizational roles and functions.

Top Leaders

Organizational leaders at all levels have responsibility for trust. While most leaders would agree with this statement, few focus directly on their trust responsibilities. Leaders need to develop a more comprehensive understanding of what constitutes trust behaviors, with specific emphasis on the distinction between interpersonal and organizational trust. Many leaders rely on their personal integrity without understanding that the positions they occupy provide few within the organization the opportunity to interact with them ...