Building Community Relations on a Local Level

Building links with the community on a local level binds employees together and illustrates firsthand how an organization lives the values it proscribes. One of RBC's main business divisions, RBC Wealth Management, employs more than 1,200 staff in the Channel Islands alone. As one of the largest local employers in a small community, RBC's CSR and sustainability programs have a very visible public impact on its reputation.

In the Channel Islands, the company supports local charities such as the Lions Club of Jersey and the Guernsey Round Table. In Jersey, RBC sponsors the Swimarathon in aid of the Lions Club, and this annual event is the largest local fundraiser on the island. Opened and supported ...

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