The Five-Step Issues Management Process
The issues management process has five basic steps: identify potential issues; set priorities; establish a position on the issues; develop the response; and monitor the issue.
Issue Identification
Issues identification involves looking inside the organization at its business strategies, operations, and behavior—and outside, at social, economic, or political trends and developments that may affect the business in the future.
The communications manager can conduct an informal issues scan as part of the annual communication planning process. Or it can be a more comprehensive effort involving representatives of different staff and line business functions.
As a starting point, there are a few simple steps any ...
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