The Return to the Marketplace

All of the consequences of the encroachment of digital technology on business means that organizations are returning to the pre–Industrial Revolution marketplace, where customers have direct access to the organization and to one another. As a result, communicators need to incorporate a new set of skills.

New Skills for Communicators

The communicator in the digital era needs to be conversant in a number of skills, including the following:

RSS. When most people talk about RSS (really simple syndication) today, they suggest that the notion of a news reader, an aggregator that collects news and updates from news sources, never really gained widespread adoption and is now a fading technology. They fail to understand that ...

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