Case in Point: Good Health Pharmaceuticals

Good Health Pharmaceuticals Corporation (GHP) [this is a fictitious case to illustrate reputation management concerns] is a leading pharmaceutical corporation, one involved in developing new drugs as well as manufacturing of a range of medicines for life-threatening conditions.

Although the company has been investing in and operating in China for close to twenty years, it has not been able to differentiate itself from other foreign pharmaceutical companies in the market. Despite millions of dollars of investments and several manufacturing plants across the nation, it is largely seen as just another foreign drug manufacturer making and selling product in China and taking profits out of the country. Indeed, ...

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