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The Idea-Driven Organization by Dean M. Schroeder, Alan G Robinson

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3

Aligning the Organization to Be Idea Driven:Strategy, Structure, and Goals

SEVERAL YEARS AGO, we helped a national chain of specialty stores to start an idea system. The company had been growing rapidly, doubling in size over the previous five years. But the CEO was concerned that it had also become bureaucratic and inflexible, and was losing its entrepreneurial energy and innovativeness. He believed that setting up a high-performance idea system would be a good way to start reinvigorating his organization.

Our assessment confirmed his opinion. The organization was indeed rife with constricting rules and policies that made it painful to implement even the smallest improvements. For example, a senior vice president (one of the top eight people ...

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