Book description
A different way of discovering and developing the best business ideas
Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places.
Shows how to expand your capacity to find and develop winning business ideas
Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative"
Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional
Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations
The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Dedication
- PREFACE: Why Hunt?
- INTRODUCTION: Brilliance Not Required
- CHAPTER 1: Know Your Gig
- Interested
- Diverse
- Exercised
- Agile
- EPILOGUE: Thoreau and the I-D-E-A Assessment
- REFERENCES
- Acknowledgments
- A BOUT THE AUTHORS
- INDEX
Product information
- Title: The IDEA HUNTER: HOW TO FIND THE BEST IDEAS AND MAKE THEM HAPPEN
- Author(s):
- Release date: April 2011
- Publisher(s): Jossey-Bass
- ISBN: 9780470767764
You might also like
book
Critical Thinking Skills For Dummies
Turbocharge your reasoning with Critical Thinking Just what are the ingredients of a great argument? What …
book
How to Measure Anything: Finding the Value of Intangibles in Business, 3rd Edition
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how …
book
Storytelling with Data: A Data Visualization Guide for Business Professionals
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals …
book
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how …