CHAPTER 1The Four Cornerstones of a Good Business
Companies should seek to deliver value in a broader sense than merely returning value to shareholders. They have a larger social mission beyond profit. What are the important prerequisites for retail companies to deliver true value? There are four main points.
1. A vision with a social ambition combined with a strong value base. This vision is the very foundation of the business. It defines who you are and how you do things—how you make decisions, what behaviors you exhibit, and what strategies you employ. Building strong values and creating a vision with a social ambition will help you improve not only your profitability but it will also help you gain the respect and trust within society at large. ...
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