3. Imagination and Possibility

In the previous chapter, I asked you to consider the question “Where is the ‘foam’ in my environment, in my industry, in my business?” And suppose you have figured out an answer, be it an idea or product or process. Now you need to ponder a new question: “How does the ‘foam’ change what I do?”

Why Creativity Is Not Enough

The answers to both of these questions will allow us, as individuals and organizations, to construct a bridge between what we know and what we can do to maximize our knowledge in the presence of emerging technologies. But these answers require imagination rather than creativity—imagination because they are images of the mind; images of possibility. Applying creativity to what already exists will ...

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