9. Engineering Possibility

In the last chapter, we discussed how we can discover the possibility in an emerging signal and apply this knowledge to generate strategic capital. Those who do can adapt and stay relevant in a competitive and ever-changing culture. Red Hat is one such company, whose distribution and popularization of Linux software transformed, and continues to transform, the cultural landscape. In this chapter, Red Hat cofounder and former chairman Bob Young provides insight into the company’s remarkable success.

Unfolding Signals: Transformative Opportunities in a Changing Market

Founded in 1993, Red Hat is widely credited with driving the global, industry-wide adoption of open-source development practices, specifically through its ...

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