10. Unfolding Signal Maps

The importance of the question what? cannot be overstated. The answer reveals not only the deeper meaning of any innovation, but also its journey toward maximization. On this journey, there is room for the why and how as well, but the order in which we ask these questions determines how much we can maximize the benefits of any innovation. To understand the nature of the questions we pose when interpreting an event or experience, we must understand the condition and context from which they emerge—that of being human, and our desire to seek and to know.

A Brief Interlude in What, Why, How, and the Human Condition

Men are conditioned beings because everything they come in contact with turns immediately into a condition ...

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