1. What is atmosphere and mood and how can they be used to create effective spaces?
  2. What is theming and how does it relate to creating immersive spaces?
  3. What are some good practices of form and design?
  4. What are some ways of thinking about bringing the space to life?
Figure 3-2

Figure 3-2


You could be anywhere in the world—Mumbai, Los Angeles, New York, Mexico City, Paris, or Moscow. You are stuck in traffic, in a hurry and getting more and more impatient. You look at a driver in a car next to you. The person looks just like you—frustrated and agitated. The cars begin to move but only ...

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