CHAPTER FIVETHE GUEST, EXPERIENCE, AND IMMERSION
- What is immersion and why it is valued in spatial design?
- Why is the guest the most important aspect of themed and consumer space design?
- What are some characteristics of guests that can be useful understandings for design?
- How does storytelling help create the immersive space?
Immersion
What Is Immersion?
In the last chapter we discussed a number of ways that can be used to make a space more realistic, more authentic, and more believable to the guest. This is only part of the picture. We could, for example, find a space that is truly authentic according to our definitions. Perhaps it is a reconstructed 18th-century French town. Every detail has been scurtinized by the designers—the costumes, ...
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