1. Why does material culture play a fundamental role in the creation of effective immersive and themed spaces?
  2. How does technology help create immersion within a space?
  3. What is movement and flow and how does it relate to the development of a great designed space?
  4. In what ways can interactivity be used to extend the stories that are told in a space?

Material Culture

For all guests, when they walk into an immersive or themed space they often have immediate reactions. Whether they will likely become immersed or interested in the space often depends on their first impressions of the space: Does it look expensive? Does it impress in terms of its features? Does it excite all of the senses ...

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